Blue Gold

Lavender was one of the first flowers used by our founder, Olivier Baussan. Its unique fragrance has become an aromatic tribute to Provence, earning the nickname “blue gold” from locals.

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About French Lavender

L’OCCITANE sources its supplies from cooperatives in Provence and the Bleu Provence distillery, and has established a multi-year partnership with a local supply chain to guarantee minimum prices and volumes. In 2016, L’OCCITANE renewed its contracts for an additional four-year period, helping to maintain the cultivation of fine lavender on the plateau of Haute-Provence.
French lavender thrives in the region's hot, dry climate and is appreciated for its soothing and healing properties. Growing lavender has also became an essential element of the Provençal landscape and economy. Renowned for its beautiful lavender scent and numerous benefits, this plant has been used for therapeutic purposes for centuries.

Lavender is part of our DNA

Lavender has been part of the L’Occitane DNA for decades. We've been harnessing its benefits, using only fine lavender, Lavandula angustifolia, that produces the very best essential oil. This lavender oil is protected by the PDO label – a guarantee of quality and traceability.

Lavender Uses

We use lavender for its relaxing properties and exquisite scent in our body care products, which includes our much-loved Foaming Bath and Eau de Cologne. As part of a complex of different essential oils, lavender is also used as a key ingredient in some of our Aromachologie products.

Lots of flowers for little Essential Oil

Distillation takes place just after the lavender is harvested. 1 ton of lavender flowers gives 8 kg of essential oil.

The legacy of L'OCCITANE

L'OCCITANE's first lavender harvest took place in 1977.

Conditions for planting lavender

Generally, fine lavender grows at an altitude of between 600 and 1,700 meters.

Fantastic Provence

Philippe Soguel, Distiller and owner of La Distillerie « Bleu Provence » in Nyons tells us about the ancestral know-how of the lavender distillation.

Our Lavender Products


Ethical Sourcing

L'OCCITANE sources the essential oil of P.D.O. fine lavender from Haute-Provence directly from farmers' cooperatives in Sault and the surrounding area. In Lagarde d’Apt, at an altitude of over 1,000 meters, Martine Rayne, who was born into the world of lavender, continues the work of her ancestors.

Exclusive sourcing from local cooperatives in Sault and Simiane la Rotonde ( around 20 growers ) + Bleu Provence distillery
•Multi years contracts with our providers: financial support
•Sustainable sourcing team’s missions on the ground to accompany our producers
•Grass and cereals rows between lavender rows
•Population lavender looking heterogeneous, with white plants inside the fields
•Beehives hosted in fields: lavender great source of nectar for bees
•Work via the Fund to equip producers with « chasse abeilles » to keep bees away from machines during the harvest
•Growing cereals or grass rows between lavender rows
•Feeding the soil with buried grass, cereals and lavender waste

What is lavender week?

Lavender Week celebrates the lavender harvest week, from local cooperatives in the south of France.

The harvest takes place from the end of July until August, when the heat brings up the content of the essential oil in the lavender flowers. Most of the lavender is harvested mechanically. The sprigs should be picked just before the lavender flowers when the scent is most intense.

Jerome Boenle talks about it ...

"Our farm specializes in the production of fine lavender AOP (Protected Designation of Origin - AOC). This type of lavender is cultivated from seeds, and we order certified seeds from the French Institute of Perfumed, Medicinal Plants and aromatic (iteipmai). So we grow our own plants, unlike hybrid and clonal lavender, which is grown from cuttings. We start the seeds in our greenhouses, before we plant the seedlings in our fields. "where does our lavender come from!"

"We refuse to use chemicals when lavender is in full bloom: they are harmful to bees and they would pollute our lavender. Local beekeepers install their hives in our fields."